Work / Sheet 11

Brand Programs

Client: Boeing
Role: Senior Designer
Team: Aquent Studios for Boeing
Sheet: 11 / 14
Year: 2024
Disciplines: Recruitment campaign · Sub-brand identity · Merchandise

Overview

Three pieces of the Boeing brand at work: a recruitment campaign that puts people next to the products, a brand refresh for the Boeing Global Learning Institute and a merchandise line built from the aircraft themselves.

Recruitment ad. Let's explore what's next in aerospace.

Recruitment

Explore, connect, protect

Each ad pairs a verb with a real Boeing program, from the 777X to space. The headline flexes by audience while the layout stays fixed.

Let's connect. The world in new ways.

Let's explore. Gravity-defying innovations.

Let's protect. Your next mission.

Let's connect

Let's explore

Boeing Global Learning Institute

A sub-brand refresh

Two directions covering type lockups, primary icons, color, imagery, PowerPoint templates and collateral.

Option 1. Lockup and primary icons.

Option 2. Lockup and icon set.

Color palette

PowerPoint template

Related collateral

Merchandise

Built from the aircraft

T-shirt concepts built from aircraft silhouettes and type for the 787, AH-64 Apache and CST-100 Starliner, plus blueprint scarves for Boeing Engineering Poland.

787 Dreamliner

AH-64 Apache

CST-100 Starliner

CST-100

Scarf for Boeing Engineering Poland

Blueprint scarf