PAUL GUNBYCreative Director
Creative Director | Brand & Design · Long Beach, California

Turning complex products into clear, confident brands.

I'm a creative director who stays in the work every day. I set brand standards, lead and mentor design teams and take ideas from concept through final execution across print, events, environments, editorial and digital.

Clients include Boeing, Rockwell Automation, Microsoft, Sony and Toyota. Most of my recent work is aerospace and industrial technology, where the product can be hard to explain.

Selected work

14 sheets
About

Hands-on, team-minded, tool-curious

I've led multidisciplinary creative teams at Sony, Ilibrium and Outfit 7, and I've mentored and trained designers and art directors along the way. I have a keen sense for the fastest way to get the work over the bar, and I'll collaborate, sketch, design, edit, build or simply mark up concepts as needed.

My real strength is people. I help designers create, collaborate and communicate with confidence, and I make it easy for a team to do its best work. I'm easy-going, I hold a high bar and I leave the ego at the door. I'm just as comfortable in a room with engineers and executives, holding a point of view and getting everyone aligned without watering down the work.

I use AI tools where they make the work better and faster, and I'm careful about where they don't. I'm also a working musician and composer, which shapes how I think about pacing and story.