Boeing Environments and Events
- Client
- Boeing
- Role
- Senior Designer
- Team
- Aquent Studios for Boeing
- Sheet
- 03 / 14
- Year
- 2024 to 2025
- Disciplines
- Booth design · Environmental graphics · Infographic · Bilingual layout · Key art
Boeing at full scale: a trade show booth in Japan, a sustainability booth for an airline industry symposium and objective posters for the Everett Delivery Center, where customers take delivery of their airplanes.
For Japan Aerospace 2024 I designed the large-format wall graphics and an infographic map of Boeing's 70-plus years in Japan.
The map had to read in English and Japanese, on a screen and on printed panels, without losing its hierarchy. It ran at three sizes in both languages.
One map, two languages
230+ employees at 14 offices. $30B procured from Japanese industry. 150+ partner companies. The numbers lead, the map anchors them and the Japanese version keeps the same structure line for line.
Panels at 3909 mm
The main walls ran nearly four meters wide. My T-7A key art became the A3 wall, and the B3 panel carried a wide aircraft panorama without messaging so it could stretch to fit.
A booth for sustainable aviation fuel
A compact booth for Boeing's sustainable aviation fuel story at IATA's 2024 World Sustainability Symposium. I designed the backdrop and counter graphics and built the booth mockups used for review.
Objectives on the wall
Large posters that put the delivery center's mission and objectives in front of the team every day, shown here in the final version and three earlier directions.
