Sony Entertainment Network
- Client
- Sony
- Role
- Art director on UI. Designer on studio art.
- Team
- Led project teams of 3 to 10
- Sheet
- 08 / 14
- Year
- 2008 to 2012
- Disciplines
- UI system · Key art versioning · Production scripting · Campaigns · International launches
Sony Entertainment Network brought games, video and music into one store for the first time, on PlayStation, BRAVIA TVs, Sony tablets and VAIO laptops. Video Unlimited alone carried more than 500,000 titles.
I art directed UI pieces and was a designer on the studio work. I versioned all of the studio key art in the store, built every collection key art piece and the PlayStation interface skins, and led project teams of 3 to 10, including directing, editing and producing the Sony Handlebars team video. I also trained junior designers and mentored interns.
One store, every screen
A dark, content-first system with a fixed menu rail, so the same structure works on a 60-inch TV, a tablet and a laptop.
TV, tablet, laptop
Device mockups for launch materials in each market, including Spanish and Italian versions.
Scripts that let the team grow
Studios delivered flattened theatrical art. I extracted and rebuilt the elements in Photoshop and Illustrator, then used my own Photoshop action scripts with JavaScript built in to output 16:9, 4:3 and 1:1 versions for every screen. Those scripts took daily art production from under 100 pieces to over 50,000 and are what let the team grow.
Each piece below started as a flattened studio file. I pulled the title, talent and background apart, rebuilt what was missing and recomposed it for each format.
Three titles, one idea
Collection key art grouped titles by studio, network, genre or sale. Most used a three-tile layout, so one image could sell a whole set and still read at thumbnail size on a TV.
Skins, banners and store art
Tall banners for Music Unlimited, PlayStation interface skins and store mockups for launch materials.
Selling the store
Launch teasers, in-store collections and promotions, including the Canada launch and the Theatrical Throwdown, where fans voted on which film to rent for 99 cents.
