Work / Sheet 14
Event Branding
- Client
- BET and Capital Group
- Role
- Creative and art direction
- Team
- HMG for BET. Aquent Studios for Capital Group.
- Sheet
- 14 / 14
- Year
- 2012 and 2018
- Disciplines
- Event identity · Venue graphics · Banners · Programs · Stage screens
Overview
Two events, one job: make a room feel like the brand the moment people walk in.
For BET's Apollo Live lounge tour, I led creative and art direction through HMG, from banners and the VIP lounge to the media wall and tour items. For Capital Group, I designed CapitalSpeaks from the program cover to the stage screen.
The Apollo marquee, on the road
The Apollo Theater's marquee became a system for 36 x 84 inch banners, a VIP lounge, a media wall and branded items that traveled from city to city.
San Antonio, December 13, 2018
A badge-shaped mark carried from the program cover to the stage screen.
