PAUL GUNBYCreative Director
Work / Sheet 02

Automation Fair 2025

Client
Rockwell Automation
Role
Senior Designer
Team
5 designers and 3 project managers, Aquent Studios
Sheet
02 / 14
Year
2025
Disciplines
Environmental graphics · Event signage · Large-format print · Collateral
Overview

Automation Fair 2025 ran November 17 to 20 in Chicago. Our team of five designers and three project managers designed the booth graphics, signage and collateral, then worked with local vendors to print and install it all.

Rockwell's event team set the "create what's next" identity. We carried it across every surface a visitor would walk past, built to fabrication specs and on deadline.

Sales Connection booth. Freeman fabrication drawing with our panel artwork placed.
Sales Connection booth. Freeman fabrication drawing with our panel artwork placed.
Booths

Drawn to build

Freeman's fabrication drawings fixed every panel's position and size. We built the artwork to those dimensions, so what was approved on screen is what went up on the floor.

Sales Connection booth. Back wall panel.
Sales Connection booth. Back wall panel.
Sales Connection booth. Header panel.
Sales Connection booth. Header panel.
Panel artwork
Panel artwork
Panel artwork
Panel artwork
Column wrap
Column wrap
Alternate panel layout
Alternate panel layout
Make an Impact booth

Every panel tied to its place

Each spec sheet pairs the art with its location on the booth render and its finished size, so the printer and the install crew work from the same page.

Panel G3. 148 7/8 x 95 3/16 in.
Panel G3. 148 7/8 x 95 3/16 in.
Panel G1. 130 9/16 x 95 3/16 in.
Panel G1. 130 9/16 x 95 3/16 in.
Panel G2. 140 3/8 x 95 3/16 in.
Panel G2. 140 3/8 x 95 3/16 in.
Panels G4 and G5. G4 is 178 3/16 in wide.
Panels G4 and G5. G4 is 178 3/16 in wide.
Panels G6 and G7. Header and counter.
Panels G6 and G7. Header and counter.
Signage and collateral

From lunch hall to user group

The same system scaled down to pull-up banners for the invitation-only PharmaSuite user group and up to tall panels for the lunch area.

Lunch area panel. 38.75 x 94.375 in.
Lunch area panel. 38.75 x 94.375 in.
PharmaSuite user group banner
PharmaSuite user group banner
Welcome banner
Welcome banner
Event sticker. 2.5 x 3 in.
Event sticker. 2.5 x 3 in.
On the floor

The event in context

About these photosThese two photos come from Rockwell Automation's public event coverage and promotions. They show the show floor for context. They are not my photography and the full floor was the work of many teams.
Automation Fair 2025 show floor. Photo: public event coverage.
Automation Fair 2025 show floor. Photo: public event coverage.
Automation Fair 2025 entrance. Photo: Rockwell Automation promotion.
Automation Fair 2025 entrance. Photo: Rockwell Automation promotion.