PAUL GUNBYCreative Director
Work / Sheet 06

Westfield Wayfinding and Environments

Client
Westfield
Role
Art direction and design
Team
Aquent Studios for Westfield
Sheet
06 / 14
Year
2019
Disciplines
Wayfinding · Construction barricades · Window graphics · Digital screens · Leasing decks
Overview

Malls under construction still have to feel open, easy to navigate and worth the trip. For Westfield I art directed and designed the graphics that make that happen across their US centers.

Most of this work was built at one-tenth scale and printed at full size: fence wraps over 150 feet long, barricades, window graphics and floor decals, plus signs, digital screens and the decks used to lease the space.

Window graphics for a vacant storefront. Final comp.
Window graphics for a vacant storefront. Final comp.
Wayfinding

Open during construction

Black and white signs with one clear message and an arrow. They had to read from a moving car and from across a parking garage.

Mall entry and parking sign
Mall entry and parking sign
Mall entry ahead sign
Mall entry ahead sign
Open During Construction poster. 22 x 28 in.
Open During Construction poster. 22 x 28 in.
A-frame sign. 24 x 36 in.
A-frame sign. 24 x 36 in.
Farmers market A-frame. 22 x 28 in.
Farmers market A-frame. 22 x 28 in.
Parking garage banner. 192 x 39 in.
Parking garage banner. 192 x 39 in.
Barricades and fence wraps

Turning construction walls into storefronts

Long-format wraps that hide construction and tell shoppers what is coming. Each was designed at one-tenth scale with every seam and panel break mapped.

Restaurant Row fence wrap, full run. Panels up to 1801 in. wide.
Restaurant Row fence wrap, full run. Panels up to 1801 in. wide.
Escalator barricade
Escalator barricade
Dining barricade. 348 x 144 in.
Dining barricade. 348 x 144 in.
Riverside fence. 830 x 72 in.
Riverside fence. 830 x 72 in.
Billboard. 48 x 14 ft.
Billboard. 48 x 14 ft.
Storefronts and windows

Vacant space, still selling

Window graphics, entrance
Window graphics, entrance
Side entrance mockup
Side entrance mockup
Magazine ad. A place to indulge.
Magazine ad. A place to indulge.
Hopscotch floor decal. 2 x 10.5 ft.
Hopscotch floor decal. 2 x 10.5 ft.
Digital screens

Plug into the present

An electric vehicle charging campaign for Westfield's digital screens, plus event and leasing messages sized for eye-level and 100-foot displays.

EV charging. Eye-level screen.
EV charging. Eye-level screen.
EV charging. Eye-level screen.
EV charging. Eye-level screen.
EV charging. Large-format screen.
EV charging. Large-format screen.
EV charging. Large-format screen.
EV charging. Large-format screen.
Show Us Your Pride
Show Us Your Pride
Food truck gathering
Food truck gathering
Leasing. Eye-level screen.
Leasing. Eye-level screen.
Leasing. Eye-level screen.
Leasing. Eye-level screen.
Leasing message on a 100-foot screen. 2988 x 360 px.
Leasing message on a 100-foot screen. 2988 x 360 px.
Leasing

Decks for ICSC

Leasing decks for ICSC, the retail real estate industry's main trade show.

Valley Fair leasing deck
Valley Fair leasing deck
Countryside leasing deck
Countryside leasing deck
Santa Anita leasing deck
Santa Anita leasing deck